"At the heart of all successful sales and marketing lies an invisible power called, the salesForce. The salesForce can be used for good and it can be used for greed.”

Overview

The Dark side asks, “How can I make more money?”

Whereas, the Light side asks, “How can I create more value?”

Tips for harnessing the powers of the salesForce:

• Know your customer. If you are unclear about who exactly you are aiming to serve, then you will not be able to direct the salesForce in their direction.
• Know your creation. If you are unclear about your creation; what it does, how it does it and why it does it, then how can you expect your customer to want it?
• Make the connection. If you put your full heart, passion and creative gifts into your creation, then your love for it will be contagious. You won’t “need to sell it” for it will sell itself.

Tips for selling in the new world of online learning

• People are looking to interact with people, not businesses and funnels.
• If you want more conversions, then have more conversations.
• Make your marketing enjoyable and authentic.
• Show up consistently for your students. Demonstrate leadership.
• If you want to win the game, then be in it for the long-term.
• Treat your students how you wish to be treated and create courses that you would want to buy.

Exercises

1. Your Mission

Summarize your mission in 1-2 sentences. What are you here to do? What do you stand for? Why are you HERE taking up this space on the internet?